Privacy Policy
Last Updated: November 6, 2025
MATR (“we,” “our,” “us”) operates the website https://matr.today and the MATR Conversation Evaluator, a GPT-powered conversational assessment tool (collectively, the “Services”).
This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.
1. Information We Collect
a. Information You Provide
When using the MATR platform, website, or Conversation Evaluator GPT, you may provide:
Personal identifiers such as name, email address, or organization (if you contact us, sign up for updates, or participate in a pilot).
Conversation data — audio, video, text, or transcripts uploaded for evaluation.
These may contain voices, images, or names of participants.
b. Automatically Collected Information
Through our website, we may collect limited usage data such as:
IP address, browser type, and operating system
Page interactions, session duration, and referring URLs
This information helps improve performance and analytics.
c. Data Processed by Third Parties
MATR uses trusted service providers to process and secure data:
OpenAI — for the MATR Conversation Evaluator GPT and AI model analysis.
Hume AI — for emotion and expression analysis.
Airtable — for data storage and reporting.
Zoom — for conversation recordings (if applicable).
These providers act as data processors under our direction and are contractually bound to maintain confidentiality and security.
2. How We Use Information
We use information to:
Evaluate team and interpersonal communication for research, coaching, or organizational development.
Generate anonymized analytics to identify conversational patterns (trust, empathy, alignment, etc.).
Improve and train MATR’s relational intelligence models.
Respond to inquiries, provide customer support, and ensure service functionality.
Comply with legal obligations and maintain system security.
We do not sell or rent your personal information.
3. Data Anonymization and Retention
All conversational and sentiment data are:
Anonymized or pseudonymized before analysis wherever possible.
Stored securely in encrypted databases with limited access.
Retained only as long as necessary to provide Services or meet legal obligations, then securely deleted.
Audio and video files used for analysis may be automatically purged after evaluation or within 30 days unless part of an ongoing engagement.
4. Your Rights and Choices
Depending on your location, you may have the right to:
Access, correct, or delete your data.
Object to processing or request restriction.
Request data portability.
Withdraw consent at any time.
To exercise these rights, contact us at privacy@matr.today.
We will verify your request and respond within applicable legal timelines.
5. Cookies and Tracking
The MATR website may use functional cookies or analytics tools to improve the user experience.
You can manage or disable cookies through your browser settings.
6. Data Security
We employ administrative, technical, and physical safeguards to protect data, including:
Encryption in transit and at rest
Role-based access controls
Regular audits of security procedures
While no system is completely secure, we work continuously to maintain the integrity and confidentiality of user information.
7. Data Transfers
If you are outside the United States, your information may be processed and stored in the U.S. or other countries where our service providers operate.
We implement safeguards consistent with applicable privacy laws (such as Standard Contractual Clauses for EU/UK residents).
8. Children’s Privacy
MATR is intended for users 18 and older.
We do not knowingly collect or process information from children under 13.
If we learn that we have inadvertently collected such data, we will delete it promptly.
9. Changes to this Policy
We may update this Privacy Policy periodically.
The “Last Updated” date at the top reflects the latest revision.
Material changes will be posted on this page with a clear notice.
10. Contact Us
For any questions or requests related to this Privacy Policy, contact:
MATR Privacy Team
📧 privacy@matr.today
11. Summary for GPT Users
When you use the MATR Conversation Evaluator GPT, your input data is processed securely through OpenAI’s API under OpenAI’s privacy terms.
MATR does not access your personal OpenAI account data.
Uploaded or pasted conversation content is analyzed only to provide evaluation metrics (e.g., trust, alignment, empathy).
No data from your GPT interaction is used to train public OpenAI models.